Executive Vice President, Commerce Platforms
Mary Campbell was named Executive Vice President, Commerce Platforms in July 2014. In this role, Mary leads Broadcast Production and Technology, Interactive and Digital, Platform Development and Distribution, Content, and Customer Marketing for QVC globally. She and her team are responsible for leveraging the unique capabilities of TV, web, mobile, tablet and social – while translating the QVC brand across all platforms to drive customer engagement and sales.
Under Mary’s leadership of Commerce Platforms, QVC has achieved the largest television reach, ecommerce and mobile penetration, and customer base in our history. Among mass merchants, the combined QVC Group (including QVC and zulily) is the #3 mobile retailer in the U.S., the #8 mobile retailer globally, and the #3 ecommerce player in North America, according to Internet Retailer.
Since joining QVC in 1991, Mary has held various positions across the Merchandising, Planning and Commerce Platforms functions. She has worked to identify and attract several strategic brands and concepts to QVC.
Prior to QVC, Mary spent five years with Target in merchandising.
Mary was recognized in Cablefax’s 100 list and Most Innovative People in Multiscreen in 2017, Philadelphia Business Journal’s Tech Disrupters in 2017, Multichannel News’ Women to Watch in 2016, Cablefax’s 2016, 2015 and 2014 Most Powerful Women in Cable, and Main Line Today’s 2015 Power Women.
Mary earned her bachelor’s degree in psychology from Connecticut State University.
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