QVC Happenings

QVC Adds a Virtual Mirror to Live, Interactive Beauty Shopping

Multichannel Products

Starting tomorrow, QVC customers will be able to virtually “try on” a selection of Laura Geller New York beauty products via their mobile devices, while at the same time watching Laura discuss her cosmetics on our broadcast and asking Laura questions — live, across multiple devices.

QVC is deepening its immersive beauty shopping experience by launching an augmented reality shopping experience in the YouCam Makeup mobile app, created in collaboration with Perfect Corp.’s YouCam Makeup and Laura Geller New York. Laura is one of the world’s leading beauty experts and is a long-time member of the QVC’s global shopping community.

YouCam Makeup’s award-winning technologies allow each shopper to virtually explore how each product’s different color options and finishes will look on her own face, creating an accurate, easy, mess-free way to “try before you buy” without needing to visit an in-store beauty counter. The app takes into account skin tone matching and a variety of textures so each shopper can experience the stunning finishes of Laura Geller New York beauty products — sheer, matte, shimmery, glossy, or metallic — from virtually anywhere.

“YouCam Makeup strives to push the boundaries of innovation and continues to solve and serve all of our beauty customer and brand needs,” said Perfect Corp. CEO Alice Chang. “We introduced a virtual trial experience to ensure shoppers could feel confident in their purchase decisions.”

This app launch is the latest example of the continuous innovation that has made the QVC Group (including QVC and zulily) the #3 mobile retailer in the US and the #3 ecommerce player in North America among multi-category retailers. QVC has a longstanding history of bringing products to life through live, interactive storytelling, using the latest technologies to connect shoppers with the innovators and experts behind the brands in new ways.

“Our collaboration with QVC and YouCam Makeup combines the best of live video shopping with the personalized try-before-you-buy mobile experience,” said Amanda Kahn, Vice President of Marketing and Public Relations for Laura Geller New York. “We are certain that this collaboration will result in reaching new consumers. We’re excited about the opportunities.”

“With this new app, customers can experience Laura Geller New York products like never before,” said Ellen Lennon, Director of Beauty Merchandising for QVC. “We are excited to bring this to our customers for the very first time.”

Join QVC on August 22 for the premiere of the YouCam Makeup app on our main US network (QVC), as we feature Laura Geller New beauty products at special prices as our Today’s Special Value®. Throughout the day, shoppers will be invited to experience the products virtually through the app and complete their purchase.

Viewers can text “QVC” to 20800 to receive an instant free YouCam Makeup download link for easy mobile trials of all the featured products, or simply visit for a link to download the app. YouCam Makeup is available for free download on the App Store and Google Play. Message and data rates may apply.

To read Perfect Corp.’s press release on today’s announcement, click here.


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